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Integrating Merchandising and Category Management |
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The world of Retail is very exciting and covers many different facets of our lives. It is here in Retail that we see the success or failure of many of our hopes and dreams. Whether you are a real estate developer, a writer, a singer with a new record or an old fashioned bookstore, it is through the world of Retail that the majority of sales will be accomplished.
But there is even more to the world of Retail. It is here that we find much of our entertainment today. It is as we go about our Saturday grocery shopping or head down to the hardware store, that the retailers have the opportunity to compete and see if they are able to entice the consumers to shop in their stores. |
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To contact us: |
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An introduction to the world of Retail Merchandising. Takes you from where merchandising started to the importance of product and category placement in today’s world of Retail Sales. . |
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· Create better shelf sets to attract attention to your brand or product · Understand what the value of retail shelf space is worth · Understand how Merchandising is important to the Category Management process |